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DESERT DAZE CAMPAIGN – ROC BOOTS AUSTRALIA
Project type
Art Direction, Graphic Design, Photography, Videography
Date
April 2024
Location
Los Angeles, California
In April 2024, I was flown out to Los Angeles to art direct the Desert Daze Campaign for ROC Boots Australia, set against the stunning landscape of Joshua Tree. Collaborating with photographer Zhenya Minerva, model Jessie Mesa (@unclejessiie), makeup artist McKenzie McDermott, and co-creative director Grace Laycock, I also contributed videography and supplemental film shots. Supported by co-creative and stylist Jaidyn Taylah, we produced a beautiful campaign that resonated with the new range of product.
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